Introduction– Digital Business Learning Journal
Matric ID: A210722
Course: Bachelor of Business Administration
Subject: Digital Business Strategies
Semester: 3/2025
Lecturer’s Name: Dr. Nurul Hidayah Binti Md Razali
Week 1 – Catching Up and Getting Started
I missed the first class of the semester, so my journey into this subject started a little later than planned. I made sure to ask my classmates about what I had missed and reviewed the course materials uploaded by our lecturer. Even though I wasn’t physically present, I was curious and excited about what we would learn in Digital Business Strategies.
In the following class, we learned about digital marketing — how businesses use platforms like Instagram, TikTok, Shopee, to attract and engage customers. I also met my group members for the first time and we had our first team meeting, which helped me feel more connected and prepared for the coming weeks.
What was interesting:
Learning how businesses use social media and data to target customers more effectively.
What was difficult:
At first, I wasn’t sure how digital business was different from traditional e-commerce, but after discussing with my group, I started to understand.
Real-world application:
Even small businesses today use TikTok and Shopee to boost sales. I could apply these tools if I help a friend run a small online store or even start one myself.
