Week 2, our lecturer gave us a detailed introduction to the course, explaining key concepts in digital business strategies and what to expect in the coming weeks. It helped me understand the big picture — how businesses are evolving by integrating digital tools into their operations and marketing.
After class, we were assigned a case study to work on. This case study requires us to analyze a business’s digital strategy and suggest improvements. It’s exciting but also a bit challenging because I need to apply theory to a real-world scenario.
What was interesting:
Seeing how digital transformation affects not just marketing, but also customer experience and operations.
What was difficult:
Figuring out where to start with the case study — it feels broad, and I want to make sure I analyze it properly.
How I can apply this:
This case study is a great chance to practice critical thinking and apply digital business concepts, which will be useful in future projects or real business situations.
